BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a long-lasting brand impact not only helps create positive perceptions about the brand but also enables marketers to maintain sustainable growth in the long term. A brand’s sustainability is its capacity to thrive and expand today without jeopardizing its future growth potential. It is more of a
CREATING SUSTAINABLE BRAND IMPACTBuilding a sustainable brand impact not only generates strong associations about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its capacity to persist and evolve today without compromising its future growth potential. It is more of a comprehensive approac
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